YU SHAN
YU SHAN HSU
I'm a UX designer with a focus on B2C digital products. My work includes brand-side website design, design system planning, and leading cross-functional teams to optimize user experience. I use a data-driven approach to develop strategies for multi-language sites. With a strong foundation in front-end development, I ensure a smooth connection between design vision and technical implementation, creating digital experiences that are both user-centric and on-brand.
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Accessibility is a regulatory requirement I treat as a design system problem, not a checklist. Leading accessibility research and design strategy and collaborating closely with development teams to ensure front-end implementation meets WCAG standards.
Accessibility Design System - WCAG AA
Designed and governed a global e-commerce IA system across 52 markets—balancing HQ brand consistency with local regulatory, payment, and identity verification requirements
Global E-Commerce UX Redesign
Envision and Design a service design solution to offer premium experiences in the field of wellness, inside the gym : Wealthy people / Between 40 and 60 years old / Busy in their successful career / Want to keep a wellness lifestyle / Share wellness lifestyle with their family
Wellness Service Design - Technogym
Aim to balance the life of people who smart working and themselves. Combine the Internet of things, IOT technology to not control but in more humanity way make user feeling more confidence on themselves.